What I’ve Learned So Far About Self Promotion

2015-05-05 09.20.37

 

Last year I became published traditionally for the very first time under a pen name. Before I signed the contract, my new publisher wanted to know how much self-promotion I was willing to do, what Social Media platforms I use. This was old news to me, because every time I’ve pitched to traditional publishers, they’ve wanted to know how savvy I am with Social Media.

Not one single publisher told me they’d be responsible for my Social Media content and output, although my publisher does send out manuscripts for reviews, and doesn’t leave that up to me. This means I’m responsible for the other things such as having an author Facebook page, Twitter account, Goodreads author page, Amazon author page, and more. Unless I hire an assistant, no one will handle those things for me.

There are quite a number of self-published writers who think their book will sell itself, then helplessly watch as it sinks lower and lower on Amazon. They get desperate when no one reviews it or even notice their paper baby is out there for buying.

Sometimes they get even more desperate and lower the book’s price to .99 with the idea that cheap or free will boost readership, only to discover they never make money and the market’s awash with free books.

So here’s what I’ve learned. It’s 2016 and even established best-selling authors have to become Social Media aware, blog knowledgeable, self-promotion practicing. No publisher’s going to do it for you. This is where you learn to toot your own horn within good manners and common sense, no matter what your background or experience.

Take some writing classes on Social Media and marketing, read articles about what does and doesn’t work.

Just don’t sit back and wait for your publisher or publishing platform to sell your babies.

 

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